Social media marketing is the process of using certain social media websites and platforms e.g. Twitter, Snapchat, Instagram, Facebook etc. to promote products and services. Sometimes known as digital marketing or e-marketing, social media marketing has quickly become one of the most popular types of advertisement. Note that most brick and mortar businesses like this hair salon warrington spa or business enterprises like this radiators retailer or this botox Milton Keynes clinic and are now addressing their customers, target audience, employees, the general public and even their stakeholders through these platforms.
This strategy of marketing involves the use of a marketing campaign, the marketers, the scope of marketing, certain types of social platforms and the products or services. Most social media platforms have inbuilt analytics tools which companies can use to track user engagement, progress, and success of their marketing campaigns. Furthermore, different social platforms allow marketers as well as customers to post content that is user-generated i.e. earned-media.
Social media marketing has benefits such as:
• Increasing brand awareness: These platforms allow companies like this storage manchester business and this botox orland park clinic to create authentic and long-lasting brand awareness by allowing them to produce quality and meaningful content which focuses on a specific audience. Jim Taylor runs the social media for these concrete pavers and these bristol surveyors and says “Building brand awareness is one of the biggest advantages of social media. Not only can you cost effectively get the word out about your company, but interacting with potential clients is a great way to generate new business.”
• It increases sales: The main aim of brands using social media is to market their products or services in order to increase sales. Greg Marsh runs a turkey gift website and notes “The use of certain phrases, keywords and hashtags offer a faster and easier way of reaching your core audience faster. Social media users can easily search for the keywords or hashtags to search for specific products, services or brands.”
• It improves return on investment (ROI): There is no brand that doesn’t want to increase its ROI. Gina Hassan runs the marketing for this dewatering business and this botox milwaukee clinic and uses social media daily and says “Social media offers an effective and efficient platform for different brands because it allows users to audit the most effective channel that is popular with their clients and target audience. This way, they are sure of high return on investment because they will be guaranteed more sales while using minimum costs in advertisement and labor.”